Ben Sherman Brings Back Charity Guitar Pick Auction With Kickoff Concert [NEW YORK]
Posted by thizzfacedisco on May 27, 2011
Originally started in 2009 as a way to raise money for England-based music charity Nordoff Robbins, Ben Sherman's global charitable initiative Very Important Plectrums—or V.I.P. for short—returned last week with two nights of events and a new nonprofit partner. The campaign, which gathers plectrums (or, as they're more commonly known, guitar picks) signed by a band or musician and auctions the items on eBay, will this year benefit U.S. H.I.V./AIDS prevention organization Lifebeat with autographed memorabilia from Depeche Mode, Broken Social Scene, Interpol, James Blunt, and almost 100 others.
Following a two-hour cocktail reception exhibiting the pieces at its SoHo store on May 17, the British clothing company gathered guests at the Gramercy Theatre on May 18 for a concert hosted by comedian John Roberts, the voice of Linda in Fox animated series Bob's Burgers. Performers that took to the stage included Brooklyn-born MC Talib Kweli, U.K. duo Graffiti6 (one of MTV's 2011 artists to watch), and DJs Josh Madden and DL.
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Tags: Auction, Back, Brings, Charity, Concert, guitar, Kickoff, Pick, Sherman, YORK
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