Fashion Week Preview: Changes to the Tents, Show Shuffles, and Gen Art’s Return [NEW YORK]
Posted by thizzfacedisco on December 17, 2011
Mercedes-Benz Fashion Week starts tomorrow, and with the third installation of the biannual shows at the Lincoln Center tents come a number of new developments. For the first anniversary of the move uptown, the official site itself is getting an update, the facade changing from the travertine-patterned vinyl that debuted last September to a sleeker, more polished look that will also allow for the integration of digital multimedia, and the lobby modified to better accommodate sponsor displays and traffic flow.
“We decided to evolve the design this season as we continually make improvements to the facility. We're excited about the new, more modern look of the facade, which juxtaposes itself against the more traditional architecture of Lincoln Center, as well as the flexibility it will provide over the next couple of seasons to explore digital integration and other technology driven enhancements,” said Peter Levy, senior managing director of IMG Fashion Worldwide, in a press release.
In terms of the designers and their shows, IMG is also planning some digital ventures that will expand the online presence of Fashion Week. The organization is introducing a lookbook microsite in collaboration with technology company Stylesight that will allow press and buyers to browse designer collections, and is extending its partnership with YouTube and Maybelline by adding a mobile feature that will enable users to access more than 30 runway presentations being live-streamed to the video hub.
Filed Under: Fashion - Comments: Be the First to Comment
Tags: Arts, Changes, Fashion, Preview, Return, Show, Shuffles, Tents, week, YORK
top
Add A Comment
You must be logged in to post a comment.